![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b4714c7d-00c7-4837-bb40-4b64c9d6169d/75aaa1bf-bf34-47f9-a829-4e3824893b88_rw_3840.png?h=8cb5678687d28fec587c0d4134af8f62)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/b4714c7d-00c7-4837-bb40-4b64c9d6169d/5888a92f-60b1-4e58-aa5c-ed10fb5fa1a4_rw_1920.png?h=d9d3a0b108f336a09d73c6c5f19c291d)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b4714c7d-00c7-4837-bb40-4b64c9d6169d/bb133a46-bb50-4910-a2e7-c733a9f8eacf_rw_1920.png?h=9fff29b705c25c8c501ce2a9f417364b)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/b4714c7d-00c7-4837-bb40-4b64c9d6169d/d33bd8c0-00c3-457c-9b1a-829da76a03c6_rw_3840.png?h=9ba3a0fd3d6e243ea98b61eeff0dc8f3)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/b4714c7d-00c7-4837-bb40-4b64c9d6169d/6410c522-1471-4bc6-805a-d8ed0ad71da1_rw_1920.png?h=2da56347d661c9fc6ce5f81a4b5dadb5)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b4714c7d-00c7-4837-bb40-4b64c9d6169d/cfb99a3f-349b-4913-994f-3c79e38b0917_rw_1920.jpg?h=68d75472746b2430497d30cfd1d45e7c)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/b4714c7d-00c7-4837-bb40-4b64c9d6169d/e5183f69-68e4-4aba-8bdc-7f6231bdf33a_rw_3840.png?h=b9ea1d486a9a340633e79e73ab3d0e46)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b4714c7d-00c7-4837-bb40-4b64c9d6169d/8e7bf6f9-ddc2-4368-9669-235f0dc95573_rw_1920.png?h=76ad9d009bb5b8d530607130a783e6f8)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/b4714c7d-00c7-4837-bb40-4b64c9d6169d/4e0a9c1d-020c-44fa-b1e4-53fa1fc776de_rw_1920.png?h=c435c0617df74498714cee3afb116ab3)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b4714c7d-00c7-4837-bb40-4b64c9d6169d/911fc4c8-8533-4c13-9a88-01a4f58abc60_rw_3840.png?h=910dcd294cebbe703945b511cf5b0629)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b4714c7d-00c7-4837-bb40-4b64c9d6169d/25c23163-96a3-4372-83cc-ce988fb9b095_rw_3840.png?h=dd252c00474c0c9ba8f13e928a23e7cc)
Branding identity for the imaginary Israeli "Kitsch Museum". This project tackles the very complicated reality that we live in Israel. By using the Kitsch art, which symbols escapism and a coverage for complex life, I tried to present the two layers of our reality - one which is celebrating the good moments of joy and patriotism, and the other one, which is most of the time covered by the first - reality of wars, separation and polarization. The visual language is a combination of Kitsch art and jewish symbols, which in every format are double sided with a black layer.