Israeli Kitsch Museum
Branding identity for the imaginary Israeli "Kitsch Museum". This project tackles the very complicated reality that we live in Israel. By using the Kitsch art, which symbols escapism and a coverage for complex life, I tried to present the two layers of our reality - one which is celebrating the good moments of joy and patriotism, and the other one, which is most of the time covered by the first - reality of wars, separation and polarization. The visual language is a combination of Kitsch art and jewish symbols, which in every format are double sided with a black layer.